If your goal is to appear at the top of Google search results when potential clients are ready to hire — we can make that happen.
At Franklin Marketing Co., we help attorneys and law firms generate qualified leads and measurable ROI through expertly managed PPC campaigns. With years of experience in Google Ads for lawyers, we know exactly how to build campaigns that target the right keywords, attract serious clients, and maximize every dollar of your ad spend.
Precision. Performance. Profitability.
PPC (Pay-Per-Click) advertising is one of the fastest, most effective ways for attorneys to get leads online. When done right, your law firm appears at the top of Google for searches like:
“personal injury lawyer near me”
“divorce attorney in Franklin TN”
“criminal defense lawyer Nashville”
Every time a potential client clicks, you pay only for that click — not for impressions or reach. The key is building strategic, high-converting campaigns that generate real consultations, not wasted traffic.
That’s where Franklin Marketing Co. excels.
We take a data-driven, industry-specific approach to Google Ads for attorneys and law firms. Rather than wasting budget on generic terms, we focus on intent-driven searches — the clients who are actively looking for your legal services right now.
Our process includes:
1. Comprehensive Keyword Research
We identify the most profitable search terms, including:
PPC for law firms
law firm advertising on Google
Google Ads for attorneys
personal injury lawyer ads
family law PPC campaigns
criminal defense attorney Google Ads
2. Smart Campaign Structure
We create segmented ad groups for each practice area (family law, personal injury, criminal defense, estate planning, etc.) to improve quality scores and ad performance.
3. Compelling Ad Copy
Our ads speak to client intent — using headlines and descriptions that highlight your firm’s credibility, experience, and trustworthiness.
4. Conversion-Optimized Landing Pages
We design landing pages built for one thing: conversions. Each page includes clear calls-to-action, trust badges, and persuasive copy designed to turn clicks into phone calls.
5. Constant Optimization
We don’t just set and forget. Every week, our team reviews performance metrics, adjusts bids, adds negative keywords, and refines ad copy to ensure maximum ROI.
Competition for legal leads is fierce. Organic SEO takes time, but PPC gets you instant visibility on Google and other platforms.
With PPC for attorneys, you can:
âś… Appear above your competitors instantly
âś… Target specific cities or zip codes
âś… Control your daily and monthly ad spend
âś… Track every lead, call, and form submission
âś… Scale campaigns based on performance
For law firms in competitive practice areas like personal injury, family law, and criminal defense, PPC is the difference between being invisible — and being the first firm people call.
Most clients search for lawyers near them — and local PPC targeting ensures your firm shows up only in the regions you serve.
We use geo-targeting and local keyword optimization to help your ads appear in searches like:
“lawyer in Franklin TN”
“estate planning attorney near me”
“best divorce lawyer Nashville”
Whether you’re a solo practice or multi-office firm, our law firm PPC management ensures your ads reach the right clients in the right locations.
If your current campaigns aren’t performing or you’ve been burned by generic marketing agencies, it’s time to work with a partner who truly understands Google Ads for law firms.
At Franklin Marketing Co., we specialize in:
PPC for lawyers and attorneys
Law firm Google Ads management
SEO for attorneys
Website design for law firms
Complete digital marketing strategies for attorneys
Let’s turn your clicks into clients.
Contact Franklin Marketing Co. today for a free PPC strategy consultation.
👉 www.franklinmarketing.org
Serving Franklin, Nashville, Brentwood, Columbia, Spring Hill, and law firms nationwide.
