Marketing Music School, Music Producers & Session Musicians: How JJ Music Became #1 for Pedal Steel Tracks Online
At Franklin Marketing Co., we specialize in building personalized strategies that help businesses and individuals rise to the top of search engine results. One of our proudest client success stories is JJ Music, based in Franklin, TN—a standout brand in the music industry that offers session playing, production, and online instruction for lap steel and pedal steel guitar.
When JJ Music came to us, the goal was simple but ambitious: become the go-to source for pedal steel tracks online. Today, we're proud to say JJ Music ranks #1 for pedal steel tracks online, and their success is a direct result of targeted, strategic marketing focused on niche keywords and high-intent user experiences.
Let’s break down how we helped them grow and how our approach to marketing for music schools, marketing for session musicians, and marketing music producers can help other artists and educators do the same.
Marketing Music School Services Online
JJ Music provides online lap steel guitar lessons and online pedal steel lessons, catering to students across the country with private, virtual instruction. These services are ideal for beginners and advanced players alike.
We crafted blog content and service pages that highlight the value of one-on-one virtual lessons, optimized for keywords like online lap steel teacher and pedal steel lessons online. We also made sure each lesson page had clear calls to action and mobile-optimized contact forms to convert curious visitors into long-term students.
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Marketing for Session Musicians: JJ’s Rise to the Top
Session players don’t always get the spotlight they deserve—especially online. That’s why JJ Music’s service as a remote pedal steel session player needed dedicated SEO support. We helped position him as an expert who can deliver high-quality steel guitar tracks to producers and songwriters across the globe, all from his home studio in Franklin.
By focusing on long-tail keywords like hire a pedal steel player online and remote session pedal steel guitar, we boosted organic traffic and inquiries significantly.
🎸 Hire JJ for session work:
Marketing Music Producers in Nashville & Beyond
JJ Music also offers full-scale production services, working with artists in genres ranging from country to Christian, Americana to folk. Our strategy for marketing music producers focused on showcasing JJ’s unique ability to handle remote production, from arranging to mixing and mastering.
We helped build a content-driven funnel that demonstrates JJ’s credibility and range as a Nashville producer for remote sessions, while making it easy for artists to reach out and start a project from anywhere in the world.
🎼 Explore production services:
Final Thoughts: Your Music Business Can Rank Too
JJ Music is proof that with the right marketing strategy, even niche music services can dominate their space online. Whether you're a solo producer, session musician, or music school, Franklin Marketing Co. can help you:
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Optimize your website for search
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Build compelling content that attracts the right audience
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Create ad funnels that convert visitors into clients
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And ultimately, rank #1 in your category—just like JJ Music
If you're looking to improve your visibility as a music producer, music school, or session musician, reach out to us at Franklin Marketing Co.. Let's make your talent searchable.
