Wholesaling Land: What You Need to Know

Last Updated 8/14/2025Posted in Real Estate Marketing


At Franklin Marketing Co., we have the privilege of marketing for Land Merchants USA, a trusted nationwide cash buyer for land. Many property owners come to them asking how they can sell my land fast, and part of our role is helping educate sellers on the different ways to sell—one of which is wholesaling.

In the world of real estate, you may have come across the term wholesaling, especially when it comes to vacant land. But what does it really mean, and how does it impact you if you’re a landowner looking to sell my land fast?


Land Merchants USA – Sell My Land for Cash

Land Merchants USA makes it simple for property owners who are ready to sell my land fast without the delays and complications of traditional real estate sales. They are experienced cash buyers for land, helping sellers across the country close quickly—often in just days.

Whether you’ve inherited a property you don’t need, are facing unpaid taxes, or simply want to sell my land fast, their process is designed to give you a fair offer and a hassle-free experience. They purchase vacant, rural, and undeveloped land directly, meaning you avoid agent fees, lengthy listings, and uncertain timelines.

Their three-step process is quick and transparent: you tell them about your property, they review the details, and they make you a no-obligation cash offer. Once accepted, they handle all the paperwork and closing costs—putting money in your hands without stress.

Visit their website to learn more:

  • Home

  • Our Process

  • About & Contact

If you’re asking yourself, “How can I sell my land fast and for cash quickly and easily?”—Land Merchants USA is your answer.


What Is a Land Wholesaler?

A land wholesaler is essentially a middleman in a real estate transaction. They specialize in getting properties under contract—not to buy them outright, but to resell or assign those contracts to another buyer, usually a real estate investor or developer.

This type of transaction can follow one of two common paths:

  1. Assignment of Contract – The wholesaler secures the property under a purchase agreement and then assigns that agreement to another buyer. The original seller and the end buyer close the deal directly.

  2. Double Closing – The wholesaler closes on the property with the original seller and—sometimes within hours—sells it to the new buyer. Both transactions often happen on the same day.


How Do Wholesalers Make Money?

Wholesalers earn a profit through arbitrage—the difference between the contract price agreed upon with the seller and the price at which they assign or resell the contract to the end buyer.

For example:

  • The wholesaler contracts to buy your land for $30,000.

  • They find a buyer willing to pay $35,000.

  • The $5,000 difference becomes the wholesaler’s fee.


Is Selling to a Wholesaler a Good Idea?

Wholesalers can offer a unique value proposition to sellers, particularly if the seller wants to move a property quickly and doesn’t want to handle marketing or negotiations.

Benefits of Working with a Wholesaler:

  • They actively market your property to their network of buyers and investors.

  • You get the agreed-upon price without having to deal with multiple offers or lengthy negotiations.

  • The investor who ultimately buys the land may be well-qualified and prepared to close quickly.

However, there are also potential drawbacks:

Risks and Complications:

  1. Contractual Lock-In – Your land may be tied up for weeks or even months during the wholesaler’s buyer search.

  2. No Guaranteed Sale – If the wholesaler can’t secure an end buyer, the deal may fall through—costing you valuable time.

  3. Complex Closings – Double closings require experienced title and escrow professionals to execute correctly.

  4. Additional Paperwork – You may be required to sign more forms, especially with assignments or special disclosures.


Why Land Merchants USA Is Different

At Franklin Marketing Co., we proudly highlight that Land Merchants USA is not a wholesaler—they are direct buyers. They fund their own purchases and never rely on finding a second buyer to complete a deal. This allows them to:

  • Move quickly with cash offers

  • Close reliably with no contingencies

  • Operate transparently and professionally

Their process is designed to keep things simple and straightforward. Learn more about how they work at:
www.landmerchantsusa.com/process


Thinking of Selling Your Land?

If you have vacant land you’re considering selling—or if you simply want to know how to sell my land fast—schedule a call with Land Merchants USA. They’ll provide insights, offer a fair valuation, and help you explore the best path forward.

Visit: www.landmerchantsusa.com


Does Land Merchants USA Work with Wholesalers?

Yes. If you are a wholesaler with a property to sell, they want to speak with you. Land Merchants USA regularly purchases properties from trusted wholesalers and can move quickly with cash offers. Please schedule a call to discuss potential opportunities—they value building long-term relationships with reputable partners.

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